British Arrows is the name for the British Television Advertising Awards. Established in 1976, we recognise and reward the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies.

Each year we hold two ceremonies. The British Arrows Awards take place in March, and celebrate the advertising agencies and production companies that create the most excellent commercials and campaigns. The Craft Awards, held in November, honour the individual craftsmanship behind the commercials.