British Arrows is the new name for the British
Television Advertising Awards. Established in 1976, we recognise and reward the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies.
For twenty-five years, BTAA occupied the same small office suite in Soho. Every wall was shelved, containing hundreds of videotapes, some UMatic, some BetaSP which contained every commercial entered to the awards since 1979. All these tapes have now been digitised and made generally available through The History of Advertising Trust. 935 tapes containing 20,000 commercials are available to view online in the Arrows Archive.